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商業和廣告有法 - IELTS攻略
27-Sep-2017

Useful Vocabulary: Business and Advertising

實用生字: 商業和廣告

IELTS 測試中,商業和廣告是一個熱門的話題。今期與大家介紹有關商業和廣告的常見用字及其用法。

  1. advertisement: (noun) 廣告。

例句: This company spends a great deal of budget on advertisements, hoping more people will know about their brand.

(這家公司花費了大量的預算在廣告上,希望有更多人了解他們的品牌。)

  1. advertising agency: (noun phrase) 廣告代理商。

例句: This advertising agency can help boost our company’s exposure in the community by their use of marketing strategies.

(這廣告公司可以利用營銷策略來提升我們公司在社會的曝光率。)

  1. eye-catching: (adjective) 搶眼的。

例句: Companies like to promote their products using some eye-catching billboards outside shopping malls.

(商業機構喜歡在商場外面使用一些搶眼的廣告牌來推廣他們的產品。)

  1. commercial: (adjective) 商業的。

例句: In a commercial world, it is believed that studying business and economics have a sharp competitive edge.

(在商業世界中,大部分人認為修讀商業和經濟學的人是具有良好的競爭優勢。)

  1. maternity leave: (noun) 產假。

例句: My sister has just given birth to a baby boy so she is on maternity leave right now.

(我的姐姐剛剛誕下一個男嬰,所以她現在正在放產假。)

  1. prospects: (noun) (就業)前景。

例句: Many people opt for working for larger scale companies for better career prospects.

(許多人選擇在規模比較大的公司工作,以獲得更好的就業前景。)

  1. resign: (verb) 辭職。

例句: Hansel hates his current job very much. I think he is going to resign soon.

(Hansel 非常討厭目前的工作。 我想他很快會辭職。)

  1. retire: (verb) 退休。

Mr. Lee has been teaching in this school for 30 years and he is going to retire this month.

(李先生在這所學校任教了三十多年,他本月將會退休。)

  1. conference: (noun) 會議。

例句: My sister works for a multi-national company and she is going to an international conference in Japan this week.

(我的姐姐在一家跨國公司工作,她本週將在日本參加國際會議。)

  1. clients: (noun) 客戶。

例句: In order to obtain more clients, this company hires more and more marketing executives to promote their products.

(為了獲得更多客戶,該公司聘請更多的營銷主管來推廣他們的產品。)

  1. representative: (noun) 企業代表。

例句: The marketing representatives from different companies took turns to do their presentations for their marketing plans.

(不同公司的營銷代表輪流為營銷計劃進行演講。)